1. Opportunity There is currently no place in Gainesville that provides people with the opportunity to get breakfast food in a customizable, fast-food set up and is open 24 hours. After going out, many people seek comfort foods such as pancakes, waffles, eggs etc but there is not a place that is open really late and is in the areas that people go out at. Also, there is an increasing trend with places that are set up like Chipotle, Grill Fresh, Bolay and other places that allow the customers to customize their meals with a variety of options. 2. Background Info The who: College students/ Millenials The what: There is a lack of convenient breakfast places that are open 24 hours and are in a fast-food, customization set-up The why: Restaurants may not have the start-up capital and resources to open up a place that is open during late hours and has fresh foods. 3. Tests Testing the who: I believe that there are others who have this need besides c...
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